At 88efb, your personal data is treated with the same care and security we apply to your PKR wallet. This Privacy Policy explains precisely what information we collect when you use the 88efb platform, why we collect it, how it is stored and protected, who it may be shared with, and what rights you have over it as a player. This is not a document designed to confuse — it is written to be understood.
Six principles that govern every data decision we make at 88efb — from the moment you register to the moment you close your account.
88efb does not collect personal data out of curiosity or for speculative future use. Every piece of data we collect has a specific, documented purpose — account verification, payment processing, fraud prevention, or regulatory compliance. Nothing more.
Your personal information is stored on encrypted, access-controlled servers. Transmission between your device and 88efb is protected by 256-bit SSL encryption — the same standard used by international banks and major financial platforms. We test and audit our security infrastructure regularly.
88efb does not sell, rent, or trade your personal data to third-party marketers. Your information is not a product. It is shared only where legally required (licensing, AML compliance) or with service partners who operate under strict data processing agreements with 88efb.
You can request a copy of the personal data 88efb holds about you, ask for inaccurate data to be corrected, request deletion of your data subject to our regulatory retention obligations, and withdraw consent for marketing communications at any time — all by contacting our support team.
88efb's data handling practices are designed in alignment with international data protection standards including GDPR principles, even where those regulations do not directly apply to Pakistani users. This is a choice — not a minimum compliance requirement — because we believe every player deserves strong data protection.
Personal data is retained for the minimum period required to fulfil its original purpose or to meet regulatory obligations under 88efb's gaming licence. Once the retention period expires and no legal obligation requires continued storage, your data is securely deleted or anonymised from our systems.
This Privacy Policy ("Policy") applies to all personal data collected and processed by 88efb in connection with your use of the 88efb website at https://88efb.app, any related mobile-optimised interfaces, and all services made available through those channels, including casino gaming, sports betting, live dealer tables, arcade games, and customer support interactions.
By registering an account on 88efb, making a deposit, placing a bet, or otherwise using any feature of the Platform, you acknowledge that you have read and understood this Policy. If you are not comfortable with how 88efb handles personal data as described in this Policy, you should discontinue use of the Platform.
88efb is the data controller responsible for the personal data of players using the Platform. As data controller, 88efb determines the purposes for which personal data is collected and the means by which it is processed. 88efb operates under an international gaming licence and has appointed a Data Protection Officer ("DPO") responsible for overseeing data protection compliance across the platform.
Where 88efb engages third-party service providers to process personal data on its behalf — such as payment processors, identity verification services, and game software providers — those providers act as data processors operating under written data processing agreements that bind them to 88efb's data protection standards and obligations.
88efb collects the following categories of personal data from players:
88efb collects personal data through the following channels:
88efb processes your personal data on one or more of the following legal bases, depending on the nature and purpose of the processing:
| Legal Basis | When It Applies at 88efb |
|---|---|
| Contractual Necessity | Processing your registration data, financial transactions, game activity records, and account management data is necessary to perform the contract between you and 88efb (the Terms & Conditions). |
| Legal Obligation | KYC identity verification, AML transaction monitoring, responsible gaming record-keeping, and data retention for regulatory purposes are required under 88efb's international gaming licence conditions. |
| Legitimate Interests | Fraud detection, platform security monitoring, service improvement analytics, and abuse prevention are carried out on the basis of 88efb's legitimate interest in maintaining a safe and sustainable platform. |
| Consent | Marketing communications (email newsletters, promotional SMS) are sent only where you have given explicit opt-in consent. Consent can be withdrawn at any time. |
88efb uses your personal data for the following specific purposes:
The 88efb Platform uses cookies and similar tracking technologies to deliver its services, ensure security, and improve user experience. The following types of cookies are used:
88efb does not sell, rent, or trade your personal data. Your information is shared only in the following limited, controlled circumstances:
As an internationally licensed gaming platform, 88efb may transfer your personal data to countries outside Pakistan for processing or storage purposes — for example, to cloud server infrastructure, game provider APIs, or payment processing systems located in different jurisdictions.
Where personal data is transferred internationally, 88efb ensures that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Policy. These safeguards may include contractual data transfer agreements, adequacy determinations, or binding corporate rules applicable to group entities.
By using the 88efb Platform and accepting this Privacy Policy, you acknowledge and consent to the transfer of your personal data to international servers and processing systems as necessary for the delivery of 88efb's services.
88efb implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
Notwithstanding the above measures, no internet-based system can guarantee absolute security. You also have a role in protecting your account — use a strong, unique password for your 88efb account, enable two-factor authentication (available in Account Settings), and never share your login credentials with any third party.
88efb retains personal data for the periods set out in the table below, after which data is securely deleted or irreversibly anonymised unless a longer retention period is required or permitted by applicable law:
| Data Category | Retention Period | Basis for Retention |
|---|---|---|
| Account Registration Data | 5 years after account closure | Gaming licence regulatory requirement |
| KYC Identity Documents | 5 years after account closure | AML / gaming licence obligation |
| Financial Transaction Records | 7 years after transaction date | Financial record-keeping obligations |
| Game and Betting Activity Logs | 3 years after account closure | Dispute resolution and licence compliance |
| Customer Support Communications | 2 years after last interaction | Quality assurance and dispute evidence |
| Marketing Opt-in Records | Until consent is withdrawn | Consent-based processing |
As an 88efb player, you have the following rights in relation to your personal data. To exercise any of these rights, contact 88efb customer support via live chat or by email at the address shown in Section 16:
Request a copy of all personal data 88efb holds about you. We will provide this in a structured, readable format within 30 days of your verified request.
Request correction of inaccurate or incomplete personal data held in your 88efb account. Most registration data can also be updated directly in Account Settings.
Request deletion of your personal data. This right is subject to our regulatory retention obligations — data we are legally required to retain cannot be deleted before the applicable retention period ends.
Request that processing of your personal data be restricted in certain circumstances — for example, while you contest the accuracy of data or await the outcome of an objection to processing.
Request your personal data in a machine-readable format for transfer to another service provider, where technically feasible and where processing is based on consent or contractual necessity.
Object to processing of your personal data carried out on the basis of legitimate interests, including profiling. You may also withdraw marketing consent at any time via Account Settings or by contacting support.
The 88efb Platform is strictly for individuals aged 21 years and older. 88efb does not knowingly collect personal data from individuals under 21 years of age. Age verification is conducted as part of the account registration and KYC process, and accounts found to belong to underage individuals are immediately closed in accordance with responsible gaming obligations.
88efb sends marketing communications — including promotional emails and SMS messages about bonuses, PSL cricket betting promotions, new game launches, and VIP programme updates — only to players who have given explicit opt-in consent to receive such communications at the time of registration or subsequently through account settings.
You may withdraw your consent to receive marketing communications at any time by:
Withdrawal of marketing consent does not affect your ability to use the 88efb Platform or receive transactional communications (such as deposit confirmations, withdrawal notifications, and security alerts), which are sent regardless of marketing preferences because they are required for account management and security purposes.
88efb may update this Privacy Policy from time to time to reflect changes in applicable law, our licensing obligations, the services we provide, or our internal data processing practices. When material changes are made, 88efb will notify registered players via email and/or a prominent notice on the Platform prior to the changes taking effect.
The effective date of the current version of this Policy is always displayed at the top of this page. The version published at https://88efb.app/privacy-policy is the authoritative current version. We encourage you to review this Policy periodically to stay informed about how 88efb handles your personal data. Your continued use of the Platform after a revised Policy takes effect constitutes acceptance of the updated terms.
For any questions about this Privacy Policy, to exercise your data rights, or to raise a data protection concern, please contact the 88efb Data Protection team through the following channels:
88efb acknowledges data rights requests within 5 business days and completes them within 30 calendar days. If your request is complex or involves a large volume of data, we will notify you within the initial 30-day period if an extension is required and provide a revised estimated completion date.
Your personal data, your PKR wallet, and your gaming activity are all protected by the security and privacy standards described in this Policy. 88efb is built on trust — 500,000+ Pakistani players have chosen us because of it. 21+ only. Gamble responsibly.